I didn't know Christmas was in November.

Christmas seems to be coming earlier and earlier every year. This year I saw shops getting ready for the holiday season before Thanksgiving had occured. Employee's were set up in HEB dressed as elves handing out Christmas cookies and other festive foods a week before Thanksgiving. There was even a Santa walking around the store greeting customers. I understand that businesses are trying to prolong the holiday shopping as long as possible but when is too early? Personally I thought pre-Thanksgiving was too early but it must be working if they bump it up every year.