In looking for the commercial above, I stumbled across this little gem. It was very unexpected from Jockey. When I think Jockey, I think classic, family oriented,and traditional, not a more edgy and a bit risque. Even though they don't say what the two balls represent, it become very apparently early on. Jockey must be wanting to revamp their image. Trying to stray away from being known for their little boys tighty whitey's they seem to be targeting older, more mature men.
Saturday, December 1, 2007
Balls
In looking for the commercial above, I stumbled across this little gem. It was very unexpected from Jockey. When I think Jockey, I think classic, family oriented,and traditional, not a more edgy and a bit risque. Even though they don't say what the two balls represent, it become very apparently early on. Jockey must be wanting to revamp their image. Trying to stray away from being known for their little boys tighty whitey's they seem to be targeting older, more mature men.
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