Ok so I have searched and searched, and I cannot find the Dyson squeaky vacuum commercial on the Internet. It used to be on youtube but I suppose Dyson didn't want it floating around. Anyways Dyson's choice of the ever-familiar squeaky toy sound for the replacement of their competitors mechanical whirring was really innovative. It uses vertical intertextuality to demonstrate the weak suction of their competitors. When we hear that annoying little squeaky we think squeaky toy. A squeaky toy, which is usually seen as soft, plushy, furry, cute, little stuffed animal covered in dog spit isn't exactly a flattering way for a vacuum to be portrayed. When buying a vacuum you want something, strong and durable that has some force to it, a funny little squeak doesn't convey that message.
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