Red Bull, Twinkies, X Box, iTunes, iPod. These are only some of the brands clearly advertised in the movie Disturbia. These products were at times, obviously turned a certain wa,y or held at a certain angle, so the brand would be clearly seen by the viewer. In most movies it seems they usually use made up brands or blank labels. I know there are reasons behind why manufactures don’t want their label associated with the movie, or the production company doesn’t want to pay to use the brand, but I think it really adds to the movie when both parties are willing. At least for Disturbia, it really helped Shia Le Beouf’s character become more relatable. I know that any guy, if under house arrest, would totally sit around, play X Box, eat Twinkies, drink Red Bull, and listen to their iPod. That whole situation would have lost impact if the movie production company came up with bogus labels for the scene. Not only was it believable, but it was a great advertising opportunity to appeal to teenage boys who would probably be buying all of these products anyways.
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